The Lever House building at 54th + Park Ave is a brilliant example of corporate art in the public sphere. With Tom Sachs Hello Kitty sculptures out doors, the lastest exhibition, a black and white ceiling to floor Barbara Kruger installation titled Between Being Born and Dying.

As high as 17 feet tall, Kruger uses striking Helvetica type to cover the entirty of the floors windows and walls, interior and exterior of the Lever Building.

Curated by Richard Marshall, the Lever House Art Collection was conceived by Aby Rosen and private dealer Alberto Mugrabi in 2003, they invite artists to create artworks specifically for the Lever House lobby.