MOVE! was a two-day event at PS1 where fashion and art merged through the collaboration of designers and artists, organized by V Magazine’s Cecilia Dean and style journalist David Colman
Spectacular Olaf Breuning and Cynthia Rowley. Rowley created bespoke denim outfits, and the models had paint poured on them by Breuning. A photographer captured the performative aspect of the pouring and the presentation of the new work of art, while the garment became the unique art object.
Conveniently hosted Halloween weekend, CHERYL and American Apparel created a psychotic space dedicated to bizaare performance. Participants were able to receive “Psycho Make-Overs” with the American Apparel clothes, fake blood, hair extensions, and lots of glitter.
Rob Pruitt and Marc Jacobs created a green-screen catwalk guided by ‘fashion show directors’ who shouted encouragement as participants were hurled down a blue corridor and flashed with lights. Upon entering the next room, the surprised viewer is confronted with their own multi-perspective runway show with them as the star model.