Helvetica is a feature-length independent film by Gary Hustwit, about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which recently celebrated its 50th birthday) as part of a larger conversation about the way type affects our lives.

I would never have imagined being so captivated by a documentary on typography, but I was so engaged by the history, the origins, and the passionate eloquence of typographers and designers.

Helvetica was revolutionary in that it is utilitarian, bold, and directness. One scene I really enjoyed was in conversation with renegade type-designer David Carson. He interogated series of words printed in Helvetica and he went through each critiquing the dyanamics of visual impact. Caffinated Caffinated Caffinated