Bozar Brussels, Les Belges, Unexpected Fashion Story

In recent years, museums have begun hosting fashion-centric exhibitions as hot ticket events to engage younger audience.

Bozar Contemporary Museum in Brussels exhibition Unexpected Fashion Story, aka Belge et la Bête showcased the most talented fashion designers to come out of Belgium.

Not only is the clothing elaborate works of fine art, design, and artisanal craftsmanship, but what I found the most captivating was the exhibition design.

The placement of the wall text narratives on giant framed slabs of plywood, the shop facade vitrines, the moodboard like collage walls really echoed the process and the aesthetic of each designer.

Belgian art history has predominant aesthetics of cheeky, surrealistic, and avant-garde – this exhibition captured the true Belg-itude.

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